About
The basis of our expertise is in our desire to seek out direct relationships with our customers
Fluorescent is a fully-remote ecommerce software design and development company located in second bedrooms and home offices across Canada.
Since 2015, Fluorescent has designed and developed software for clients and customers in a variety of contexts
At first, our focus was on providing bespoke Software-as-a-Service consulting. Later, we found our footing with a small offering of Shopify templates that attracted more attention than we’d initially anticipated. Since then, we’ve honed in on the future of digital commerce.
We believe in engaging authentically and transparently with our customers. Our approach has always been to attempt to strip out a lot of the sterile language of traditional customer service. We’re people too, and we don’t mind our customers knowing it. By taking this approach, we’ve turned customers into clients, and clients into friends.
Our products are built in direct collaboration with our customers. Through our enduring interest in how people use our products, we embrace a model of software development that is iterative and gradual. Like high-performance engines or grandma’s cooking, Fluorescent’s products are built through a process of continuous refinement. We participate in a tradition of Canadian design that is thoughtful and understated.
Our company is fully remote. While most of us live on the west coast of Canada, Fluorescent is located in second bedrooms and home offices across Canada. We value autonomy (the ability to set our own working hours and determine what is our highest and best use as individuals), collaboration (what results when everyone has a voice in company decisions), and empathy. We believe that a diverse, inclusive company is a strong one.
Meet our team
Liam Sarsfield
Founder
I'm an entrepreneur and Creative Director for eCommerce companies. I've had the good fortune to lead teams that have built products used by hundreds of millions of people. I value critical thought, attention-to-detail and a sense of humour.
Kyle Bennett
CEO
I’ve spent the last 15 years in leadership roles in Sales, Support, Customer Success, and Operations for startups, small business, and Fortune 500s all in the tech space. I get to leverage my last five years in Senior Leadership within the Shopify Partner community to help the incredibly talented people at Fluorescent deliver on our promise of merchant focused and innovative themes and apps.
Annalisa Gertz
Head of Marketing
Leading sales and marketing teams at startups over the last decade has sharpened my focus on shared value, real connections, and creativity. These principles guide the strategies I develop to resonate with our audience and elevate our brand. Off-duty, I’m out in the mountains with my dogs, where the quiet of the outdoors sparks my most inspired ideas.
Frederique Marquez
product manager
With 7 years of experience as a UX designer, I now leverage my expertise to convert merchant needs into exceptional products as a Product Manager. When I’m not finding ways to streamline process or improve product strategy, you’ll catch me lacing up my running shoes or scouting out my next race to sign up for.
Jake Olney
HEAD OF development
As Head of Development I get to use my decade of experience with Shopify themes to help lead our team in building great products that are tailored to merchant needs. To take a break from discussing features and reviewing code, I like to get outside to bike, hike, or camp with my dog!
Mitchell Rossit-Lavigne
Head of Merchant Support
Over the last 9 years, I’ve had the pleasure of working one-on-one with tens of thousands of entrepreneurs around the world, helping to set up exceptional e-commerce storefronts. At Fluorescent, I get to work with some of the best support agents in the industry to help our merchants build amazing stores with our themes and apps products.
life at fluorescent
Building each other up is what we're all about
Our approach is to invest in each and every member of our team in order to ensure that they not only enjoy what they do, but are the best at it.
Values
The way we work
Our values aren’t ideals - they’re the way we work. They’ve been shaped by years of working together as colleagues and collaborators.
Transparency
Transparency fosters trust and mutual respect, and empowers our team to make good collective decisions.
Autonomy
Your autonomy matters to us– you determine your work schedule, you choose projects that hold significance for you.
Diversity
Diversity of class, race, gender and ability bring sophistication and new ideas to our work.
Merit
Talent, expertise and hard-work are rewarded and fostered wherever it emerges.
Collaboration
We want everyone to use their whole brains at work. Our products excel when everyone brings their own perspective to it.
Excellence
We strive for excellence through pragmaticism, attention to detail and a natural sense of curiosity.
Life
Fully remote
Fluorescent is a fully-remote eCommerce software design and development company located in second bedrooms and home offices across Canada.
Health and Dental
Our generous health and dental policy prioritizes mental health but changes based on the needs of our team.
Four Day Work-Week
Four days or five days — it's up to you. A little over half of the Fluorescent team is on a four-day work week.
Maternity and Paternity
17 weeks of top-up payments, up to 75% of regular weekly earnings (or until your return to work). $1000 baby bonus.
Office Allowance
$500 after three months to find the kit that works for you. Items purchased are the property of the employee.
Four Week Vacation
Each member of the team begins with four weeks vacation and must take at least two weeks every year.
Robust Professional Development
Investing in you is investing in us. Books, courses, workshops — you name it.
