Introducing your new favorite theme for Shopify: Ira.
Ira is a fully responsive, Search Engine Optimized (“SEO”) theme for Shopify. Named after This American Life’s Ira Glass, Ira has been expertly designed for visual storytelling. Complete with three distinct presets (Chic, Ecstatic and Street), it’s the perfect theme for your next project.
- Fully Responsive — Ira has been designed to look great on tablet, mobile and desktop devices.
- Search Engine Optimized — ready to finally start ranking in search results? Ira is fully Search Engine Optimized (“SEO”).
- Customizable Homepage Layout — freely reorder sections to customize the homepage’s layout, with over ten section types to choose from.
- Multiple Navigation Types — tuck your navigation away behind a minimal “burger” icon or display it traditionally in-line in the header.
- Color Customization — customize Ira perfectly for your brand by changing just about every color. Worried you won’t be able to find something that suits your brand? Use our three expertly designed presets (Chic, Ecstatic, and Street) as a starting point.
- Font Customization — change out all of your store’s typography. Choose one of our many (50+) supported fonts through Google Fonts.
- Premium Fonts with Typekit — unlock Adobe’s premium font collection by linking Ira to your Typekit account.
- High-Impact Magazine-Like Homepage Layouts — create a narrative around your products with Ira’s “featured content” layouts.
- Lightbox Image Viewer – call out product images using a full-screen, scrolling lightbox.
- Multiple Slideshows — showcase products in up to two homepage slideshows with optional zoom effect.
- Homepage Videos — showcase your products by replacing the homepage slideshows with videos.
- Product Page Tabs - display shipping and returns information in persistent tabs on your product pages.
- Product Sorting and Filtering — sort products by date, price, best selling or collection with Ira’s product sorting and filtering.
- Dynamic Instagram Grid — display the latest from your Instagram feed with Ira’s dynamically updating home page Instagram grid.
- Newsletter Lead Capture — Ira comes packaged with “exit-intent” technology, allowing you to capture leads by encouraging users to sign up for your newsletter whenever they decide to leave your site.
- Persistent Notification Bar — display information about sales or shipping across your entire site with Ira’s persistent notification bar.
- Optional Transparent Header — make your header transparent over the homepage slideshows.
- Social Media Icons — link to your social media profiles and keep your customers in the loop.
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Need Some Help Making a Decision?
Not entirely sure if Ira is right for you? No problem. Just send us an email. If after assessing your needs we determine that Ira isn’t right for you, we’ll be happy to recommend another theme.
Ira comes backed by the designers and developers who created it. We’re experts and professionals, and we’re more than happy to help. If you’ve discovered a bug, have a feature request or any questions about setup, we’re available by email Monday to Friday, 10AM to 6PM PST.