We've recently relaunched all three of our themes. Watch the launch video here.

More flexible than flexible.

Described by one of our merchants as “bloody amazing,” Ira is perfect for high volume retailers who favour a clean and minimal aesthetic. Iteratively designed and developed since 2015, it’s the perfect foundation for your next project.

Background image: Image from the 2020 collection of LNDR. Used prominently in Ira demonstrations.

Ira was first released in 2016 as a full-width photography-forward storytelling theme. It was completely overhauled in early 2020. Ira is all about big beautiful grids of editorial photography. Its modern grid-based design is perfect for retailers with medium to large product catalogues. Its design system is characterized by modular interlocking sections that give just about every page a sense of visual consistency. As template designers, one of our biggest challenges is making sure that our themes look great even after they’ve been heavily customized by our customers. Ira rises succesfully to this challenge. Since 2016, the theme has garnered 87 reviews, 95% of which are positive.

    Reviews95% positive based on 87 reviews
    ReleasedNovember 2020
    Current Versionv3.5.0 (view changelog)
    Ideal Catalog-SizeMedium - Large
    Ideal MerchantMinimalists

Demonstrations

An assortment of demonstrations of the theme in use.

Features

This list is non-exhaustive. We’re better at building features than we are at marketing them. If something isn’t on this list, but you need it to make a decision on whether the theme is right for you, send us a message.

Watch a quick video walkthrough

Watch a quick video walkthrough

We’ll walk you through the theme’s key features and how to get the most out of your theme.

Fully Responsive
Ira has been designed to look great on tablet, mobile and desktop devices, adapting to your customer's point of view.
Search Engine Optimized
Ready to finally start ranking in search results? Ira is fully Search Engine Optimized ("SEO") so customers can find and be guided to your store.
Eye-catching Features
Add and rearrange dynamic sections on your homepage that push your products front and centre, letting customers get a detailed and intimate look before they buy them.
Custom Style
Change all of your store’s typography with over fifty supported fonts through Google Fonts, fine-tune the colours to best suit your brand, and control the whole presentation of your store with Ira's layout options, including three presets as seen on our demos.
Conversion Ready
Create clear pathways for customers to get to know your store and guide them to the checkout with features like large mega menus, quick shop buttons to add products directly to the cart, and integrated product reviews to grow confidence.
Go Global
Meet your customers halfway, no matter where they live, by adding multiple currencies and languages to your store.
Build Trust
Tell your story through blog posts and pages, broaden your presence with social media icons, and use Shopify's customer accounts and dynamic checkout buttons for returning customers.
Free Support
Your theme purchase comes with free support to answer your questions and fix any theme issues along the way. Occasionally, we update our themes with improvements and features — that's free, too. We're here five days a week, 10am to 6pm PST.
Quick Shop
Streamline sales by letting customers add to their cart with a "Quick Add" button without navigating to the product page.
Revolving Announcement Bar
Highlight promotions and need-to-know updates about your store at the top of the page.
Newsletter Popup
Keep customers in the loop and capture potential leads with a customizable popup using "exit intent" technology.
Sticky Header
Customers can navigate your store no matter where they are with a minimal sticky header that stays on the top of the page.
Mega Navigation Menu
With up to two tiers of submenus and a dynamic featured image for your collections, your customers can browse large catalogs more quickly and easily.
Drawer Menu
Change your menu to a compact slide-out drawer that includes search and easy access to multiple currencies, languages, and customer accounts.
Predictive Search
Anticipate your customer's searches with automatic suggestions and links.
Multiple Header Layouts
Center or left-align your logo and navigation, and choose between inline links or a minimal navigation icon.
Advanced Product Filters
Use our specialized tag system so customers can sort, filter, and discover the type of products they're looking for with a single click.
Slideshow
With a full-width option, this section displays hi-res images and auto-playing videos, with an added Parallax option. The Parallax effect makes images appear to move as you scroll passed, adding depth of field to your homepage.
Transparent Header
Let your big and bright photography come first in your full-height slideshows.
Collage
Display an adaptive layout of up to 5 blocks of images and videos with call to action buttons.
Videos
Showcase videos on the homepage in the Featured Video section, or add autoplaying videos to Collage, Slideshow, and Full-width Image sections.
Gallery
Add a slate of images with captions to your product page. It’s great for curating your actual social media posts while having total control over how they’re presented on your storefront.
Featured Product
Display a product page in a single section so customers can quickly add products to their cart and you can elevate that conversion rate.
Featured Collection
Showcase a special collection or bestselling products in a adjustable grid.
Image with Text
With a feature image or video, customize the text section to make this section suit your needs.
Text Columns with Images
Add images or icons with succinct descriptions to tell a story, capture what you do and how, or express what you stand for within a single glance.
Blog Posts
Feature your top blog posts that customers can flip through. Blogs are an excellent way to add a vital and personal touch to your store and keep customers coming back.
Map
Display your physical location with your hours and address.
Testimonials
Showcase glowing reviews and testimonials from happy customers to generate trust and enthusiasm around your store.
Collection Pages
Let your customers sort, filter, and peruse your collections. Add Collection List, Featured Collection, and Gallery sections to keep your customers engaged.
Collection List
Link to this page to show all or a selection of your collections at a glance in a grid of featured images.
Featured Image
Add a featured image at the top of your Contact page and up to five on your About page to create a grid.
Page Grid
With an editable short code, mix and match your images and text in grids that you can fine-tune.
Page Accordion
With an editable short code, display text accordions that open up to reveal more text. Great for Frequently Asked Questions and additional details.
Lightbox Image Viewer
Show off product images using a full-screen "Lightbox" viewer.
Colour Swatches
Showcase your product’s colour variants with an image of a colour or pattern linked to your product images.
Product Videos and 3D Models
Add videos or 3D models to your product media on the product page.
Custom Layout Options
Choose a Grid or Column layout for your product media and let your product page span the entire width of the screen.
Accordion
Great for Frequently Asked Questions and additional details, display text accordions that open up to reveal more text.
Product Reviews Integration
No need to install any code snippets to use Shopify’s Product Reviews app, it looks great out of the box. With on-site reviews, over half of customers are more likely to make a purchase.
Dynamic Checkout Buttons
Let returning customers quickly checkout with their preferred payment method.
Gallery
Create a fuller experience by adding a gallery of images with captions to your product page.
Recommended Products
Display related or recommended products on your product pages, to keep your customers exploring.

Reviews

Reviews are verified by Shopify and posted on the official Shopify theme listing page. Below is a small selection of reviews that we think are particularly informative.

Two words: top notch. The theme is amply customizable - perfect for quick makeovers and seasonal turnarounds. I really liked having lots of options for content delivery and the level of detail for making tweaks and adding nuance to my site. The customer service team deserve a special mention. I ran into some trouble with a content node and they provided outstanding support. I couldn't be HAPPIER!

HTSOYF Shop

Verified Shopify Merchant

IRA theme is bloody amazing and neat throughout. Gives us the options to play around to design it to our needs. Definitely beginner friendly. Customer support team is awesome and Patrick is worth mentioning. He goes out of his way and ensures that he helps customers promptly and patiently. THANK YOU FOR THE AMAZING WORK, TEAM Fluorescent Design.

Sculplex

Verified Shopify Merchant

So glad we chose this theme for our store. The design is very elegant and polished throughout; it hits the right spot between visual appeal and functional design. And the customer support is stellar! Patrick was quick to respond to all of our questions. We know we're in good hands with the developers behind Ira!

The Paper Petals Co.

Verified Shopify Merchant

The theme is beautiful and easy to use. It's perfect for stores that are image-driven and have a compelling visual story to tell. The developer also has a super friendly and super helpful support team to back it up. They are very good at explaining things and take the time to make sure my all questions are addressed. I highly recommend Ira!

Laiik

Verified Shopify Merchant

Ira has been a great theme for my website. Clean presentation, ease-of-use, and customization! On top of that, if there are any issues their support is fast, flexible, and pleasant to work with. Highly recommended!

Tri-Titans Apparel

Verified Shopify Merchant

The Ira theme is user friendly, ultra responsive, and wonderfully easy to customize—from the clear liquid assets organization to the tables on the homepage, it made putting together our shop something enjoyable to do. Their support team also listened to our endless questions, helped us with our custom requests, and were always quick to respond. Thank you!

For Strange Women Shop

Verified Shopify Merchant

Two words: top notch. The theme is amply customizable - perfect for quick makeovers and seasonal turnarounds. I really liked having lots of options for content delivery and the level of detail for making tweaks and adding nuance to my site. The customer service team deserve a special mention. I ran into some trouble with a content node and they provided outstanding support. I couldn't be HAPPIER!

HTSOYF Shop

Verified Shopify Merchant

IRA theme is bloody amazing and neat throughout. Gives us the options to play around to design it to our needs. Definitely beginner friendly. Customer support team is awesome and Patrick is worth mentioning. He goes out of his way and ensures that he helps customers promptly and patiently. THANK YOU FOR THE AMAZING WORK, TEAM Fluorescent Design.

Sculplex

Verified Shopify Merchant

So glad we chose this theme for our store. The design is very elegant and polished throughout; it hits the right spot between visual appeal and functional design. And the customer support is stellar! Patrick was quick to respond to all of our questions. We know we're in good hands with the developers behind Ira!

The Paper Petals Co.

Verified Shopify Merchant

The theme is beautiful and easy to use. It's perfect for stores that are image-driven and have a compelling visual story to tell. The developer also has a super friendly and super helpful support team to back it up. They are very good at explaining things and take the time to make sure my all questions are addressed. I highly recommend Ira!

Laiik

Verified Shopify Merchant

Ira has been a great theme for my website. Clean presentation, ease-of-use, and customization! On top of that, if there are any issues their support is fast, flexible, and pleasant to work with. Highly recommended!

Tri-Titans Apparel

Verified Shopify Merchant

The Ira theme is user friendly, ultra responsive, and wonderfully easy to customize—from the clear liquid assets organization to the tables on the homepage, it made putting together our shop something enjoyable to do. Their support team also listened to our endless questions, helped us with our custom requests, and were always quick to respond. Thank you!

For Strange Women Shop

Verified Shopify Merchant

Merchant Support

Whether you're setting up your first store, or updating an existing one, sometimes you need a helping hand. The team at Fluorescent is here to help. Our themes come backed by the designers and developers who created them.

Support Guarantee

We stand by our products and offer support for bug fixes and issues arising from general use. If you’ve discovered a bug, have a feature request or any questions about setup, we’re available by email Monday to Friday, 10AM to 6PM PST. We also maintain a knowledge base that is dedicated to helping you get the most out of your theme. You’ll find descriptions of theme features, settings and the simple step-by-steps instructions that you’ll need to successfully setup your store. Unfortunately, we cannot provide customizations, small tweaks or fix issues arising from use of third-party apps.

Free Updates

All updates to the theme are provided free of charge, but require a manual process that involves migrating your theme settings over to the new version. If you need any help updating, go ahead and contact us.

Frequently Asked Questions

Below you’ll find a short list of frequently asked questions. These questions are usually asked just before a merchant purchases one of our themes. More questions can be viewed on the support site.

Response by Kyle Wheeler, Support OperationsOctober 15, 2020
Yes, we recommend it! Click Try Theme on Ira's page on Shopify to see if it's a good fit for you and your products. Take the time you need — any theme features that you set up during your trial will be saved when you purchase the theme. Our Support team is here if you have any questions while you make your decision.
Response by Liam Sarsfield, FounderOctober 12, 2020
All theme sales are final and Shopify does not offer refunds. This is because once the theme is purchased, you will own the code in its entirety.
Response by Kyle Wheeler, Support OperationsOctober 23, 2020
A theme purchase comes with free support to help set up any features included in the theme, our theme documentation with instructions, and intermittent free theme updates with bug fixes and new features.
Response by Kyle Wheeler, Support OperationsOctober 30, 2020
We're happy to provide bug fixes and answers to questions arising from general use of the theme. We cannot provide support for integrations with third party apps or provide customizations or new theme version installations.
Response by Liam Sarsfield, FounderOctober 20, 2020
All updates are free! While we cannot help with manually transferring your settings when updating, please get in touch and we can offer some tips on how best to do that.
Response by Kyle Wheeler, Support OperationsNovember 15, 2020
Let us know what you have in mind! We might have what you're looking for and, if not, we love hearing any feedback or feature requests that we can consider for future updates.
Response by Liam Sarsfield, FounderJanuary 20, 2021
Ira is designed to be a versatile theme for a wide range of products. The theme works best with single-purchase products and medium-to-large collections. If you have any specific requirements for selling your products, let us know by contacting our Support.
Response by Kyle Wheeler, Support OperationsDecember 10, 2020
Once you purchase the theme, you will have full access to your code. We highly recommend backing up your theme before making any edits and keeping track of any additions to transfer over for any future theme updates.
Response by Kyle Wheeler, Support OperationsDecember 29, 2020
While our Support cannot offer code customizations, we can point you to a service that does. Just let us know!
Response by Kyle Wheeler, Support OperationsNovember 8, 2020
Because there are thousands of third-party apps on Shopify, we unfortunately cannot test them and guarantee that they're compatible. We recommend reaching out to app developers to offer advice and support.
Response by Liam Sarsfield, FounderDecember 12, 2020
Ira currently comes packaged with French, Spanish, and German theme translations. You can also add as many currencies as you like and the currency switcher is available if you're using the Shopify Payments gateway.

Ready to get started with Ira?

Four beautifully designed template products starting at just $180 USD and backed by a world class customer support team.