Described by one of our merchants as “bloody amazing,” Ira is perfect for high volume retailers who favour a clean and minimal aesthetic. Iteratively designed and developed since 2015, it’s the perfect foundation for your next project.
Ira was first released in 2016 as a full-width photography-forward storytelling theme. It was completely overhauled in early 2020. Ira is all about big beautiful grids of editorial photography. Its modern grid-based design is perfect for retailers with medium to large product catalogues. Its design system is characterized by modular interlocking sections that give just about every page a sense of visual consistency. As template designers, one of our biggest challenges is making sure that our themes look great even after they’ve been heavily customized by our customers. Ira rises succesfully to this challenge. Since 2016, the theme has garnered 87 reviews, 95% of which are positive.
An assortment of demonstrations of the theme in use.
This list is non-exhaustive. We’re better at building features than we are at marketing them. If something isn’t on this list, but you need it to make a decision on whether the theme is right for you, send us a message.
Reviews are verified by Shopify and posted on the official Shopify theme listing page. Below is a small selection of reviews that we think are particularly informative.
Whether you're setting up your first store, or updating an existing one, sometimes you need a helping hand. The team at Fluorescent is here to help. Our themes come backed by the designers and developers who created them.
We stand by our products and offer support for bug fixes and issues arising from general use. If you’ve discovered a bug, have a feature request or any questions about setup, we’re available by email Monday to Friday, 10AM to 6PM PST. We also maintain a knowledge base that is dedicated to helping you get the most out of your theme. You’ll find descriptions of theme features, settings and the simple step-by-steps instructions that you’ll need to successfully setup your store. Unfortunately, we cannot provide customizations, small tweaks or fix issues arising from use of third-party apps.
Below you’ll find a short list of frequently asked questions. These questions are usually asked just before a merchant purchases one of our themes. More questions can be viewed on the support site.