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Promotion Bar

Use the Promotion bar section to announce events, campaigns, sales, and promotions in a sleek bar.


See the Promotion banner section for a more compact promotional section. See the Sales banner for a similar section with a prominent sales price.

Watch tutorial

Watch our video tutorial about how to highlight your sales with promotional banners, with tips, examples, and step-by-step instructions.

Set up section

Add this section to any template (except Checkout) and re-order its position. You can use this section multiple times on the same page with different content and settings.

Note: New sections will appear on all pages that use the same template. To add sections to specific pages only, learn how to create and assign multiple templates.


In your theme editor (Customize):

  1. Select a Template to edit from the dropdown menu in the top bar.

  2. Under Template, click (+) Add section and select Promotion bar.

  3. Change the order of your sections by using the drag and drop handles ⋮⋮

Add section headings

Change the Heading and Text that display within the bar.


In your theme editor (Customize):

  1. Click on the Promotion bar section to open the settings.

  2. Enter Heading text to display as a title on the left side of the bar.

    We recommended one to three words.

    Delete the text in this field to remove the heading.

  3. Enter additional Text to the right of the heading.

    We recommend one to two short sentences.

    Use the formatting buttons to add text styles, links, or lists. To learn more, see Shopify's Rich text editor guide.

  4. Click Save.

Add button

Add a Button to link to your collections or products or any other page with a custom label.


In your theme editor (Customize):

  1. Click on the Promotion bar section to open the settings.

  2. Select or paste a URL for the Button link.

  3. Enter text for the Button label.

    The most effective button labels ask customers to do something (e.g. Get started, Join us, Shop now). To learn more, read "What is a Call to Action?"

  4. Select a Button style: either Solid, Outline, or Text.

    The button uses the theme-wide button color set in the Theme settings.

  5. Click Save.

Add background image

Choose to display a background image that spans the entire bar instead of a background color.

  1. Click on the Promotion bar section to open the settings.

  2. (Optional) Under Background, click Select image to upload a background image.

    For optimal quality across all devices, we recommend images width or height of 2048px.

  3. Use Image focal points to specify the main focus of your images. The focal point of your image will remain centered and within frame when your site adapts to different screen sizes.

    See our image guide to learn more about specifying a focal point for an image used within a section or for an uploaded image file when used anywhere on your site.

  4. Use the color selector to change the Text and Background color.

    The background color appears when there's no background image.

  5. (Optional) Change the Overlay color and Overlay opacity using the slider to increase the contrast between the text and background image (if used).

    These settings help make your text clear and readable.

  6. (Optional) Click the Overlay gradient option to add a color overlay that fades across a range of hues.

    You can choose the style, angle, position, and opacity of the gradient. See Shopify's color gradient guide to learn more.

  7. Click Save.

Section style

Choose whether to enable Full width, customize section colors, and adjust the Padding of the section.


In your theme editor (Customize):

  1. Click on the Promotion bar section and scroll down to the Section style settings.

  2. Use the Height and Mobile Height sliders to adjust the height of the entire bar.

    Choose between 60 - 300px for desktop and mobile.

  3. Under Color in the section settings, use the color selectors to customize the Text, Buttons, Sold button text, and Background color.

    We recommend using WebAIM's contrast checker when matching colors to make sure your text is clear and readable for everyone.

  4. Choose whether to Enable animation to show visual effects when scrolling, hovering, or interacting with the section.

    Learn more about Section animations in Stiletto.

  5. Check the Enable full width option to span the bar across the whole window or screen, removing the margins on either side.

  6. Select a Padding option to add space around the section to either the Top and bottom, Top only, Bottom only, or set it to None.

  7. Click Save.


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