Introducing Stiletto - the essential Shopify theme to fuel your ecommerce growth. Learn more.

Newsletter

The Newsletter section lets you promote your email newsletter with an on-page signup form.

Newsletter section
Newsletter section

The Popup and Footer features also include a newsletter signup block, so you might want to check those out, too.

Newsletter subscribers are added to your "accepts marketing" Customers list. You can learn more about how to manage Shopify customer emails from their Email subscriber list management and Using Shopify Email for email marketing article.

Add a newsletter section

The Newsletter section can be added to any template (except the Checkout). Learn more about sections and templates in our article about how to use the theme editor.

In the theme editor (Customize):

  1. Select a Template to edit from the dropdown menu in the top bar.

  2. In the side panel, click +Add section and select Newsletter.

  3. Change the order of your sections by using the drag and drop handles ⋮⋮

  4. (Optional.) Click directly on the Newsletter section to choose to enable the Outline section style for an alternate look.

    This option removes the section background and adds a border around the section, which uses your store's border color setting.

Newsletter section settings

Click directly on the Newsletter section to find the following settings:

Configuration Settings

Outline section

Enable this option to remove the section background and add a border around the section, which uses your store's border color setting.

Add section headings

Add a section title and promotional text to your Newsletter section. The section headings are included as blocks nested within the section.

In the theme editor (Customize):

  1. Click the Heading block ("Newsletter can...") to change the text for the section title.

    We recommended a short title of just a few words.

  2. Click the Subheading block to add a few sentences below the heading.

    We recommend two or three short sentences.

  3. Use the Show/hide button (eye icon) to remove a heading block.

  4. Remember to click Save.

Newsletter block settings

Click the arrow next to the Newsletter section to find the following blocks and settings:

Configuration Settings

Heading

Add heading text.

We recommend keeping this to a just a few words long.

Subheading

Add subheading text.

We recommend keeping this to a paragraph or two. You can use the rich text options to add bold and italic text. You can also add links.

Contact

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