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What’s modern is modular.

Context’s iconic modular design captures the essence of high modernism. Ideal for medium to large catalogues, Context executes brilliantly on a few of our favourite Shopify features.

Background image: image provided by Mlouye bags. Used prominently in Context demonstrations.

Context was released in the fall of 2019 as a minimal and modular storytelling theme. Context takes its cues from “high modernism,” a movement within architecture and design to bring a scientific and technological understanding of the world to bear on everyday objects. Context’s geometric layouts create a sense of visual consistency even in situations where merchants have heavily customized their stores. It offers a variety of sections to help shed light on the context of your products: whether that’s how they’re made, where they’re made, or how they hold up after use. Since 2019, the theme has garnered 20 reviews, 95% of which are positive.

    Reviews95% positive based on 20 reviews
    ReleasedSeptember 2019
    Current Versionv3.1.2 (view changelog)
    Ideal Catalog-SizeMedium - Large
    Ideal MerchantUltra Modern

Demonstrations

An assortment of demonstrations of the theme in use.

Features

This list is non-exhaustive. We’re better at building features than we are at marketing them. If something isn’t on this list, but you need it to make a decision on whether the theme is right for you, send us a message.

Watch a quick video walkthrough

Watch a quick video walkthrough

We’ll walk you through the theme’s key features and how to get the most out of your theme.

Mobile First
Context's mobile navigation delivers a visually bold experience and streamlines how customers find and purchase your products no matter where they are or what device they're using.
Conversion Ready
Create clear pathways for customers to get to know your store and guide them to the checkout with features like collection filters, recommended products, quick buy options and more.
High Trust
Tell your story through blog posts and pages, broaden your presence with social media icons and a Social proof section, and use Shopify's customer accounts and dynamic checkout for returning customers.
Sections Everywhere
Context's 20+ drag-and-drop feature sections lets you create pages that express your brand and offer a dynamic shopping experience for your customers.
Custom Style
Fine tune the overall look of your store with over two-hundred supported fonts through Shopify's font library, color options to best suit your brand, and Context's layout options, including three presets.
Dynamic Content
Lorenza fully supports Shopify Metafields so you can easily manage your store content and automatically display specific information when and where you need it without any needed code or apps.
Global Shopping
Meet your customers halfway with currency and language selectors, complete with theme translations in German, Spanish, French, and Italian.
Search Engine Optimized
Ready to start ranking in search results? Context comes Search Engine Optimized (SEO) so customers can find your store when searching the web.
Free Support
You'll receive free support to help set up any theme features, theme documentation with instructions, and free theme updates with fixes and new features. We're here five days a week, 10am to 6pm PST.
Sticky Header
Customers can navigate your store no matter where they are with a minimal sticky header that stays on the top of the page.
Revolving Announcement Bar
Highlight up to three promotions or need-to-know updates about your store at the top of the page.
Multiple Header Layouts
Align your logo and navigation (center or left), and choose between inline links or a minimal navigation icon.
Transparent Header
Let your big and bright photography come first in your full-height image sections.
Mega Navigation Menu
With up to two tiers of submenus and a dynamic featured image for your collections, your customers can browse large catalogs more quickly and easily. Add as many as you like to your header.
Drawer Menu
Change your menu to a compact slide-out drawer that includes search and easy access to multiple currencies, languages, and customer accounts.
Collection Filters
Let customers easily discover your products with filters for product availability, price, product type, vendor, and your product options.
Infinite Scroll
Set your Collection pagination to infinite scroll to let your customers seamlesslessly scroll through every product in your collection.
Predictive Search
Anticipate your customer's searches with automatic suggestions and links.
Recommended Products
Display related or recommended products on your product pages to keep your customers exploring.
Newsletter Popup
Keep customers in the loop about new products and capture potential leads with a customizable popup using "exit intent" technology.
Local Pickup
Let customers know whether the product they want is available at your local store.
Slideshow
With a full-width option, this section displays hi-res images and auto-playing videos.
Mosaic Grid
Display a dynamic grid of different sized images and autoplay videos with headings and buttons to create a stunning magazine-style feature or lookbook.
Videos
Showcase YouTube and Vimeo videos on any page with the Video section, or add autoplaying videos to the Video Hero and Mosaic Grid sections.
Full width image
Feature your boldest product and store photography as a full-width hero image with promotional content and a call-to-action button.
Featured Product
Display a product page in a single section so customers can quickly add products to their cart and you can elevate that conversion rate.
Collection List
Give your customers a high-level view of all your collections in a slideshow style so they can discover all your products.
Featured Collection
Showcase a special collection or bestselling products in a grid with adjustable rows.
Image with Text
With a feature linked image, customize the text section to make this section suit your needs.
Text Columns with Images
Tell your brand's story, describe how a product is made, or outline shipping stages with three columns of captioned images.
Rich Text
Use this text area to share information about your brand with your customers. Describe a product, share announcements, or welcome customers to your store.
Social Media Icons
Expand your story and presence with a section of icons to link to your social media.
Blog Posts
Feature your top blog posts in slideshow style. Blogs are an excellent way to add a vital and personal touch to your store and keep customers coming back.
Map
Display your physical location with your hours and address.
Quotes
Showcase glowing reviews and testimonials from happy customers to generate trust and enthusiasm around your store.
Newsletter
Provide a frontpage sign-up form for your newsletter to keep up engagement with your customers down the road.
Quick Shop
Streamline sales by letting customers add to their cart with a "Quick Add" button without navigating to the product page.
Lightbox Image Viewer
Show off product images using a full-screen "Lightbox" viewer for a close-up look.
Product Videos and 3D Models
Add videos or 3D models to your product media on the product page.
Product Video Looping
Make your product pages more dynamic by looping your product media video.
Color Swatches
Display product variants as a sleek row of clickable circular swatches that match your product's color.
Accordions
Great for Frequently Asked Questions and additional details, display text accordions that open up to reveal more text.
Information popup
Link to custom content like size charts, care guides, or any other special product information that will pop up on your product page for customers to learn more.
Stock Level Indicator
Increase conversion and quicker purchases with a dynamic indicator bar that alerts customers when quantities are low.
Product Reviews Integration
No need to install any code snippets to use Shopify’s Product Reviews app, it looks great out of the box.
Dynamic Checkout Buttons
Let returning customers quickly checkout with their preferred payment method.
Recently Viewed
Display recently viewed products on your product pages so customers can keep track and return to favourite products.
Feature Sections
Display, customize, and rearrange 20+ dynamic sections to maximize your product page.
Sections Everywhere
Use Context's 20+ feature sections to customize your theme templates and create unique pages, including your collection, product, and blog pages.
Lookbook Page
Create a lookbook of your products with Context's highly customizable page template that includes the Mosaic Grid section for a collage-style layout.
About Page
Add an About page with a custom media grid, and use feature sections a visual and feature-rich layout to tell your full story.
Contact Page
Add a Contact page with an adjustable layout and easy-to-use form for customers to get in touch.
Collection List
Link to this page to show all your collections at a glance in a grid of featured images.

Reviews

Reviews are verified by Shopify and posted on the official Shopify theme listing page. Below is a small selection of reviews that we think are particularly informative.

“This theme really upped our game. It's beautiful, easy to navigate, and the development team is absolutely wonderful to work with. The transition was seamless and we have been thrilled with it every step of the way.”

Farm Shop

Verified Shopify Merchant

“I love this theme, customer service has been extremely helpful when it came to customisation and minor code customisable - Kate has been wonderful to work with! Great response time. Super functional site that offers great layouts & straightforward to navigate and customise.”

Sorella Jewellery

Verified Shopify Merchant

“I love the theme! It's very classy and elegant. All three options (Chic, Modern, Essential) are great and very easy to work. The support team is fantastic, they have been helping me to solve some issues also do a little customization for my store. I'm very positive that my website will be a great hit. Thank you so much for the Fluorescent team and Kate!”

OBBO

Verified Shopify Merchant

“The only thing better than how interesting, easy to use, attractive, and functional this theme is, is how responsive their customer service is. This theme really is the whole package. I've chosen this theme to launch my company with because I needed something that a moron could use (I'm the moron), yet something that looked and felt professional. I chose wisely. Buy this theme.”

Brickroadstore

Verified Shopify Merchant

“We used a standard theme before, which doesn't even compare to this one. It looks slick and elegant, offers a lot of room for visual storytelling & is very easy to customise while offering tons of options like a (free!) Instagram feed integration. The support is world class, they really listen to your feedback & make changes if necessary. Keep it up!”

WOODSTRK

Verified Shopify Merchant

“This theme really upped our game. It's beautiful, easy to navigate, and the development team is absolutely wonderful to work with. The transition was seamless and we have been thrilled with it every step of the way.”

Farm Shop

Verified Shopify Merchant

“I love this theme, customer service has been extremely helpful when it came to customisation and minor code customisable - Kate has been wonderful to work with! Great response time. Super functional site that offers great layouts & straightforward to navigate and customise.”

Sorella Jewellery

Verified Shopify Merchant

“I love the theme! It's very classy and elegant. All three options (Chic, Modern, Essential) are great and very easy to work. The support team is fantastic, they have been helping me to solve some issues also do a little customization for my store. I'm very positive that my website will be a great hit. Thank you so much for the Fluorescent team and Kate!”

OBBO

Verified Shopify Merchant

“The only thing better than how interesting, easy to use, attractive, and functional this theme is, is how responsive their customer service is. This theme really is the whole package. I've chosen this theme to launch my company with because I needed something that a moron could use (I'm the moron), yet something that looked and felt professional. I chose wisely. Buy this theme.”

Brickroadstore

Verified Shopify Merchant

“We used a standard theme before, which doesn't even compare to this one. It looks slick and elegant, offers a lot of room for visual storytelling & is very easy to customise while offering tons of options like a (free!) Instagram feed integration. The support is world class, they really listen to your feedback & make changes if necessary. Keep it up!”

WOODSTRK

Verified Shopify Merchant

Merchant Support

Whether you're setting up your first store, or updating an existing one, sometimes you need a helping hand. The team at Fluorescent is here to help. Our themes come backed by the designers and developers who created them.

Support Guarantee

We stand by our products and offer support for bug fixes and issues arising from general use. If you’ve discovered a bug, have a feature request or any questions about setup, we’re available by email Monday to Friday, 10AM to 6PM PST. We also maintain a knowledge base that is dedicated to helping you get the most out of your theme. You’ll find descriptions of theme features, settings and the simple step-by-steps instructions that you’ll need to successfully setup your store. Unfortunately, we cannot provide customizations, small tweaks or fix issues arising from use of third-party apps.

Free Updates

All updates to the theme are provided free of charge, but require a manual process that involves migrating your theme settings over to the new version. If you need any help updating, go ahead and contact us.

Frequently Asked Questions

Below you’ll find a short list of frequently asked questions. These questions are usually asked just before a merchant purchases one of our themes. More questions can be viewed on the support site.

Response by Patrick Close, Communications & OperationsOctober 15, 2020
Yes, we recommend it! Click Try Theme on Stiletto's page on Shopify to see if it's a good fit for you and your store. Take the time you need — any theme features set up during your trial will be saved when you purchase the theme. Our Support team is here if you have any questions while making your decision.
Response by Liam Sarsfield, FounderOctober 12, 2020
All theme sales are final and Shopify does not offer refunds. This is because once the theme is purchased, you will own the code in its entirety.
Response by Patrick Close, Communications & OperationsOctober 23, 2020
A theme purchase comes with free support to help set up any theme features, our comprehensive theme documentation, and free theme updates with bug fixes and new features.
Response by Liam Sarsfield, FounderOctober 20, 2020
We're happy to provide bug fixes and answers to questions arising from general use of the theme. We cannot provide support for integrations with third party apps or provide customizations or new theme version installations.
Response by Patrick Close, Communications & OperationsNovember 15, 2020
All updates are free! While we cannot help with manually transferring your settings when updating, please get in touch and we can offer some tips on how best to do that.
Response by Liam Sarsfield, FounderJanuary 20, 2021
Let us know what you have in mind! We might have what you're looking for and, if not, we love hearing any feedback or feature requests that we can consider for future updates.
Response by Patrick Close, Communications & OperationsNovember 15, 2020
Context is designed to be a versatile theme for a wide range of products. The theme works best with single-purchase products and medium-to-large collections. If you have any specific requirements for selling your products, let us know by contacting our Support.
Response by Liam Sarsfield, FounderJanuary 20, 2021
Once you purchase the theme, you will have full access to your code. We highly recommend backing up your theme before making any edits and keeping track of any additions to transfer over for any future theme updates.
Response by Patrick Close, Communications & OperationsDecember 10, 2020
While our Support cannot offer code customizations, we can point you to a service that does. Just let us know what you're looking for — we might even have a solution for you with our available theme features.
Response by Patrick Close, Communications & OperationsDecember 29, 2020
We cannot guarentee app compatibility with our themes. Please contact app developers directly for intergrations or bug fixes, as it is their responsibility to help install their apps and ensure compatability.
Response by Liam Sarsfield, FounderMay 4, 2022
Context comes packaged with 4 theme translations: German, Spanish, French, and Italian. You can also add as many currencies as you like if you're using the Shopify Payments gateway.

Ready to get started with Context?

Four beautifully designed template products starting at just $280 USD and backed by a world class customer support team.

Fluorescent Design Inc. is a digital design company specializing in eCommerce templates, apps and services. Our products have been used and enjoyed by millions of people, numbered among them organizations like MoMA, Newsweek, Tesla, Yale and The White House. This page is encrypted.

Fabriqué au Canada · Made in Canada

Typeset in IBM Plex Sans & Para Grand

© 2021 Fluorescent Design Inc.