We've recently relaunched all three of our themes. Watch the launch video here.

What’s modern is modular.

Context’s iconic modular design captures the essence of high modernism. Ideal for medium to large catalogues, Context executes brilliantly on a few of our favourite Shopify features.

Background image: image provided by Mlouye bags. Used prominently in Context demonstrations.

Context was released in the fall of 2019 as a minimal and modular storytelling theme. Context takes its cues from “high modernism,” a movement within architecture and design to bring a scientific and technological understanding of the world to bear on everyday objects. Context’s geometric layouts create a sense of visual consistency even in situations where merchants have heavily customized their stores. It offers a variety of sections to help shed light on the context of your products: whether that’s how they’re made, where they’re made, or how they hold up after use. Since 2019, the theme has garnered 20 reviews, 95% of which are positive.

    Reviews95% positive based on 20 reviews
    ReleasedSeptember 2019
    Current Versionv1.9.1 (view changelog)
    Ideal Catalog-SizeMedium - Large
    Ideal MerchantUltra Modern

Demonstrations

An assortment of demonstrations of the theme in use.

Features

This list is non-exhaustive. We’re better at building features than we are at marketing them. If something isn’t on this list, but you need it to make a decision on whether the theme is right for you, send us a message.

Watch a quick video walkthrough

Watch a quick video walkthrough

We’ll walk you through the theme’s key features and how to get the most out of your theme.

Fully Responsive
Context has been designed to look great on tablet, mobile and desktop devices, adapting to your customer's point of view.
Search Engine Optimized
Ready to finally start ranking in search results? Context is fully Search Engine Optimized ("SEO") so customers can find and be guided to your store.
Eye-catching Features
Add and rearrange dynamic sections on your homepage that push your products front and centre, letting customers get a detailed and intimate look before they buy them.
Custom Style
Change all of your store’s typography with over fifty supported fonts through Google Fonts, fine-tune the colours to best suit your brand, and control the whole presentation of your store with Context's layout options, or select one of three presets as seen on our demos.
Conversion Ready
Create clear pathways for customers to get to know your store and guide them to the checkout with features like large mega menus, quick shop buttons to add products directly to the cart, and integrated product reviews to grow confidence.
Go Global
Meet your customers halfway, no matter where they live, by adding multiple currencies and languages to your store.
Build Trust
Tell your story through blog posts and pages, broaden your presence with social media icons, and use Shopify's customer accounts and dynamic checkout buttons for returning customers.
Free Support
Your theme purchase comes with free support to answer your questions and fix any theme issues along the way. Occasionally, we update our themes with improvements and features — that's free, too. We're here five days a week, 10am to 6pm PST.
Quick Shop
Streamline sales by letting customers add to their cart with a "Quick Add" button without navigating to the product page.
Revolving Announcement Bar
Highlight up to three promotions or need-to-know updates about your store at the top of the page.
Multiple Header Layouts
Align your logo and navigation (center or left), and choose between inline links or a minimal navigation icon.
Newsletter Popup
Keep customers in the loop and capture potential leads with a customizable popup using "exit intent" technology.
Sticky Header
Customers can navigate your store no matter where they are with a minimal sticky header that stays on the top of the page.
Mega Navigation Menu
With up to two tiers of submenus and a dynamic featured image for your collections, your customers can browse large catalogs more quickly and easily. Add as many as you like to your header.
Drawer Menu
Change your menu to a compact slide-out drawer that includes search and easy access to multiple currencies, languages, and customer accounts.
Predictive Search
Anticipate your customer's searches with automatic suggestions and links.
Advanced Product Filters
Use our specialized tag system so customers can sort, filter, and discover the type of products they're looking for with a single click.
Slideshow
With a full-width option, this section displays hi-res images and auto-playing videos.
Parallax Slideshow
Display a slideshow with a parallax effect parallax effect that makes it looks like the image is moving while you scroll past it.
Transparent Header
Let your big and bright photography come first in your full-height slideshows.
Collage
Display feature product images in an adaptive layout of up to 5 blocks of images and videos with call to action buttons.
Featured Video
Showcase videos about your store and products from YouTube or Vimeo on the homepage.
Featured Product
Display a product page in a single section so customers can quickly add products to their cart and you can elevate that conversion rate.
Collection List
Give your customers a high-level view of all your collections in a slideshow style so they can discover all your products.
Featured Collection
Showcase a special collection or bestselling products in a grid with adjustable rows.
Images with Text
With a feature linked image, customize the text section to make this section suit your needs.
Text Columns with Images
Tell your brand's story, describe how a product is made, or outline shipping stages with three columns of captioned images.
Rich Text
Use this text area to share information about your brand with your customers. Describe a product, share announcements, or welcome customers to your store.
Social Media Icons
Expand your story and presence with a section of icons to link to your social media.
Blog Posts
Feature your top blog posts in slideshow style. Blogs are an excellent way to add a vital and personal touch to your store and keep customers coming back.
Map
Display your physical location with your hours and address.
Testimonials
Showcase glowing reviews and testimonials from happy customers to generate trust and enthusiasm around your store.
Collection Pages
Let your customers sort, filter, and flip through your collections. Add Featured Blog Posts, Recently Viewed Products, and Testimonials to keep your customers engaged.
Collection List
Link to this page to show all your collections at a glance in a grid of featured images.
About Page
Tell your story so your customers can get to know you.
Contact Page
Add a page with a simple contact form so your customers can get in touch with you.
Featured Image
Add a full-width featured image at the top of your About and Contact page
Lightbox Image Viewer
Show off product images using a full-screen "Lightbox" viewer.
Colour Swatches
Showcase your product’s colour variants with an image of a colour or pattern linked to your product images.
Product Videos and 3D Models
Add videos or 3D models to your product media on the product page.
Product Reviews Integration
No need to install any code snippets to use Shopify’s Product Reviews app, it looks great out of the box. With on-site reviews, over half of customers are more likely to make a purchase.
Dynamic Checkout Buttons
Let returning customers quickly checkout with their preferred payment method.
Text Columns with Images
This section is perfect for outlining product features, return policies, or telling your customers why your store is special.
Product Photos
Display a full-width grid of product photos below your product information.
Full Width Features
Add a full-width image with custom text and a link to keep your customers shopping.
Featured Blog Posts
Keep the conversation going with top blog posts in a slideshow style.
Recently Viewed
Display recently viewed products on your product pages so customers can keep track and return to favourite products.
Testimonials
Showcase glowing reviews and testimonials from happy customers to generate trust and enthusiasm around your store.

Reviews

Reviews are verified by Shopify and posted on the official Shopify theme listing page. Below is a small selection of reviews that we think are particularly informative.

This theme really upped our game. It's beautiful, easy to navigate, and the development team is absolutely wonderful to work with. The transition was seamless and we have been thrilled with it every step of the way.

Farm Shop

Verified Shopify Merchant

I love this theme, customer service has been extremely helpful when it came to customisation and minor code customisable - Kate has been wonderful to work with! Great response time. Super functional site that offers great layouts & straightforward to navigate and customise.

Sorella Jewellery

Verified Shopify Merchant

I love the theme! It's very classy and elegant. All three options (Chic, Modern, Essential) are great and very easy to work. The support team is fantastic, they have been helping me to solve some issues also do a little customization for my store. I'm very positive that my website will be a great hit. Thank you so much for the Fluorescent team and Kate!

OBBO

Verified Shopify Merchant

The only thing better than how interesting, easy to use, attractive, and functional this theme is, is how responsive their customer service is. This theme really is the whole package. I've chosen this theme to launch my company with because I needed something that a moron could use (I'm the moron), yet something that looked and felt professional. I chose wisely. Buy this theme.

Brickroadstore

Verified Shopify Merchant

We used a standard theme before, which doesn't even compare to this one. It looks slick and elegant, offers a lot of room for visual storytelling & is very easy to customise while offering tons of options like a (free!) Instagram feed integration. The support is world class, they really listen to your feedback & make changes if necessary. Keep it up!

WOODSTRK

Verified Shopify Merchant

This theme really upped our game. It's beautiful, easy to navigate, and the development team is absolutely wonderful to work with. The transition was seamless and we have been thrilled with it every step of the way.

Farm Shop

Verified Shopify Merchant

I love this theme, customer service has been extremely helpful when it came to customisation and minor code customisable - Kate has been wonderful to work with! Great response time. Super functional site that offers great layouts & straightforward to navigate and customise.

Sorella Jewellery

Verified Shopify Merchant

I love the theme! It's very classy and elegant. All three options (Chic, Modern, Essential) are great and very easy to work. The support team is fantastic, they have been helping me to solve some issues also do a little customization for my store. I'm very positive that my website will be a great hit. Thank you so much for the Fluorescent team and Kate!

OBBO

Verified Shopify Merchant

The only thing better than how interesting, easy to use, attractive, and functional this theme is, is how responsive their customer service is. This theme really is the whole package. I've chosen this theme to launch my company with because I needed something that a moron could use (I'm the moron), yet something that looked and felt professional. I chose wisely. Buy this theme.

Brickroadstore

Verified Shopify Merchant

We used a standard theme before, which doesn't even compare to this one. It looks slick and elegant, offers a lot of room for visual storytelling & is very easy to customise while offering tons of options like a (free!) Instagram feed integration. The support is world class, they really listen to your feedback & make changes if necessary. Keep it up!

WOODSTRK

Verified Shopify Merchant

Merchant Support

Whether you're setting up your first store, or updating an existing one, sometimes you need a helping hand. The team at Fluorescent is here to help. Our themes come backed by the designers and developers who created them.

Support Guarantee

We stand by our products and offer support for bug fixes and issues arising from general use. If you’ve discovered a bug, have a feature request or any questions about setup, we’re available by email Monday to Friday, 10AM to 6PM PST. We also maintain a knowledge base that is dedicated to helping you get the most out of your theme. You’ll find descriptions of theme features, settings and the simple step-by-steps instructions that you’ll need to successfully setup your store. Unfortunately, we cannot provide customizations, small tweaks or fix issues arising from use of third-party apps.

Free Updates

All updates to the theme are provided free of charge, but require a manual process that involves migrating your theme settings over to the new version. If you need any help updating, go ahead and contact us.

Frequently Asked Questions

Below you’ll find a short list of frequently asked questions. These questions are usually asked just before a merchant purchases one of our themes. More questions can be viewed on the support site.

Response by Kyle Wheeler, Support OperationsOctober 15, 2020
Yes, we recommend it! Click Try Theme on Context's Theme store page to see if it's a good fit for you and your products. Take the time you need — any theme features that you set up during your trial will be saved when you purchase the theme. Our Support team is here if you have any questions while you make your decision.
Response by Liam Sarsfield, FounderOctober 12, 2020
All theme sales are final and Shopify does not offer refunds. This is because once the theme is purchased, you will own the code in its entirety.
Response by Kyle Wheeler, Support OperationsOctober 23, 2020
A theme purchase comes with free support to help set up any features included in the theme, our theme documentation with instructions, and intermittent free theme updates with bug fixes and new features.
Response by Liam Sarsfield, FounderOctober 20, 2020
We're happy to provide bug fixes and answers to questions arising from general use of the theme. We cannot provide support for integrations with third party apps or provide customizations or new theme version installations.
Response by Kyle Wheeler, Support OperationsNovember 15, 2020
All updates are free! While we cannot help with manually transferring your settings when updating, please get in touch and we can offer some tips on how best to do that.
Response by Liam Sarsfield, FounderJanuary 20, 2021
Let us know what you have in mind! We might have what you're looking for and, if not, we love hearing any feedback or feature requests that we can consider for future updates.
Response by Kyle Wheeler, Support OperationsNovember 15, 2020
Context is designed to be a versatile theme for a wide range of products. The theme works best with single-purchase products and medium-to-large collections. If you have any specific requirements for selling your products, let us know by contacting our Support.
Response by Liam Sarsfield, FounderJanuary 20, 2021
Once you purchase the theme, you will have full access to your code. We highly recommend backing up your theme before making any edits and keeping track of any additions to transfer over for any future theme updates.
Response by Kyle Wheeler, Support OperationsDecember 10, 2020
While our Support cannot offer code customizations, we can point you to a service that does. Just let us know!
Response by Kyle Wheeler, Support OperationsDecember 29, 2020
Because there are thousands of third-party apps on Shopify, we unfortunately cannot test and guarantee that they're compatible. We recommend reaching out to app developers to offer advice and support.
Response by Kyle Wheeler, Support OperationsNovember 8, 2020
Context currently comes packaged with French, Spanish, and German theme translations. You can also add as many currencies as you like and the currency switcher is available if you're using the Shopify Payments gateway.

Ready to get started with Context?

Four beautifully designed template products starting at just $180 USD and backed by a world class customer support team.